Falvey Memorial Library

Build audience & Cross Tab report

build audience and Generate Quick Report

Reading Reports

build audience and crosstab for website usage & read report

crosstab for tv shows

Tutorials & Guides

Simmons Insights User Guide (81 pages)

MRI Simmons Insights Essentials (Video 38 minutes)

Mosaic Segmentation Guide

Chad Boeninger, Ohio University Library, Tips & Tricks Videos

Simons Insights is a platform to search the results of the Simmons national consumer surveys. The surveys can be used to find demographic, brand preference, lifestyle statements, media use and market segmentation of respondents. Simmons Insights can be used to answer questions such as:

Who uses bar soap?
What type of restaurants do yoga practitioners frequent?
Which web sites do environmentals use?
How do "thriving boomers" vacation?

We have access to the Spring 2016 -Spring 2019 NHCS Adult Studies and Spring Connect Studies.

Last Modified: 2021-11-02 11:28:14