Analysts reports are also know as brokerage reports and may be written by analysts at investment banks, brokerage houses or independent company research firms. These reports are typically written for clients of the investment bank or brokerage as part of their comprehensive sales services. Actionable Buy/Sell/Hold recommendations set the analyst report apart from other company profiles. Hence, these reports may not be entirely objective, but they are still a good source of competitive intelligence because the analysts that write them closely monitor company developments in the news, on the street, with insiders and customers and suppliers.
Use the ticker BRCfunction to see a list of equity reports for particular companies. Bloomberg terminals are located in the Applied Finance Lab in Bartley Hall and a single terminal is available in Falvey Memorial Library.