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Industry and Market

How to Find SIC & NAICS Codes

Knowing the codes associated with your industry will improve your search results in Reference USA, Lexis-Nexis and other business directories. SIC and NAICS codes are classifications schemes devised to gather statistics on economic activity. SIC is an abbreviation for Standard Industrial Classification and NAICS is short for North American Industrial Classification System. The following sites offer keyword searches.

NAICS Search

SIC Search

Update the Report

Search business and trade news in databases such as ABI Inform, Business Source Premier, and American City Business News. Identify and browse trade associations web sites by noting sources listed in industry reports. For a directory of trade and professional associations see Encyclopedia of Associations National

Industry & Market Research Reports

Industry and market research reports are convenient overviews providing concise data and insights into the workings of a defined market. Typically industry profiles describe industry suppliers, customers, competitors, market size, trends, operating conditions and list trade publications and associations.

The scope and nature of industry reports vary depending on how the category is defined by activity, geography, and intended audience. For example some reports are national, whereas others are regional or global. The detailed level of activity also varies. Some industries are very narrowly defined for example to include only rehabilitation facilities whereas others may cover all healthcare facilities. Finally some reports are written for potential investors, whereas others are written with the marketing professional or business strategist in mind.

Even very recently published industry profiles should be updated by searching trade news, browsing trade association sites, and whenever practical speaking to insiders.

 Industry Profiles

ABI/INFORM Complete (ProQuest)
Search by industry keyword or NAICS code and limit results to Source Type, reports.  Aggregates foreign and US reports from Business Monitor International, First Research and others..

BizMiner offers "Sole Proprietor and Start-Up" and "Industry Financial Reports" with average income statements, cash flows, balance sheet and financial ratios for benchmarking and projections for smaller private enterprises. Offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. It is searchable by keyword, SIC code or industry cluster.

Bureau of Labor Statistics Industries at a Glance
Brings together data on employment, unemployment, hiring, productivity, earnings, hours, union representation, and injuries by NAICS code

Catalog at Falvey
Several online reports available by searching Plunkett Research as the author.

Emerging Markets Information Service (EMIS)
Emerging Markets Information Service (EMIS) aggregates industry reports from several publishers including Oxford Economics, BMI, MarketLine, Euromonitor, and many others.  Limited to developing economies.  Choose country, reports tab and then filter by industry

Euromonitor (Passport)
Our subscription includes consumer products and services.  Excellent global coverage.  Reports most useful for marketing managers.

First Research Industry Profiles
"First Research provides industry profiles covering over 1000 industry segments. First Research industry profiles contain critical analysis, statistics and forecasts to help your engage key prospects, coach key clients, and deepen customer relationships"  Each report includes conversation starters.

Gartner Group Intraweb
Gartner is a leading information technology research provider. Gartner offers market statistics and forecasts for hardware, software, communications, IT services and semiconductors. Additionally there are reports and case studies by IT topic and by industry. Subscription courtesy of Villanova UNIT.

Global Edge
Michigan State University curates quality free resources by industry

IBIS World
U.S. and global industry market research reports for 4 digit NAICS code and additional narrower specialized categories.

Lexis Nexis Academic
Market research reports fairly well hidden by this aggregator of business information. Expand Company, Company Dossier, Industry tab, search or browse, select reports.  Alternate path by source directory browse, Industries and Markets, search Industry Reports & Analysis.  Aggregates profiles from ICD, Hoovers, Canadean, & Just.

Mergent WebReports
Regional industry reports broadly defined. Use the Industry Report Search tab.

Mintel Reports
Indepth research reports for consumer products and services written for marketing professionals.

NetAdvantage (Standard & Poor's, Capital IQ)
Broadly defined US industries.  The gold standard for an industry report.

D&B Global Business Browser (formerly Onesource/Avention)
Offers public and private company profiles and screener, industry market research reports from Marketline, Freedonia, Euromonitor and RMA updated with recent news, executive profiles and analyst reports.

Sports Market Analytics (formerly Sports Business Research Network)
Statistics, articles and reports on sporting goods, participation, fans and facilities.

Statistical Insight (ProQuest)
Occasionally the full text of trade association reports for industries or markets are available in this general index to statistics of all kinds.

U.S. Census Business & Industry
Mostly monthly, quarterly, annual and 5 year data by NAICS code.

U.S. Commercial Service Market Research Library
Free registration required. Unpredictable coverage for foreign markets, but worthwhile checking.

Value Line Investment Survey
Brief one page industry profiles designed for investors.

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Falvey Library, Room 222


Last Modified: 2017-07-27 14:12:11