Books

  Falvey Library Catalog
We have many books related to marketing, consumer psychology and advertising. Use the online filter to get ebooks.
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  WorldCat (FirstSearch)
Presents a combined catalog of the catalogs of more than 10,000 libraries worldwide. WorldCat Step-by-Step is a self-paced interactive tutorial for students new to this resource.
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 Research Articles & News

  ABI/INFORM Complete (ProQuest)

  Advertising Age Datacenter (AdAge)

  Business Abstracts with Full Text (EBSCO)

  Business Source Premier (EBSCO)

  Google Scholar

  Nexis Uni  Limitations on Use

  PsycINFO (ProQuest)

  WARC

Creating Citations

Academic integrity guidelines mandate the attribution of sources used in written work.  Commonly scholarly academic writers use the  American Psychological Association (APA) Style. The complete APA Style Manual is not available online, but you can link to reliable aids listed below.

The citation management softwares listed below help you generate and organize references, but are not foolproff.   ABI Inform & Business Source Premier have handy citation generation tools, but you should check their accuracy too.

 

  APA Style Guide to Electronic References
How to cite electronic references according to APA 6th Style.

  Purdue OWL: APA

  Zotero
Free Citation management tool supported by the Library

  Mendeley
Free citation management owned by Elsevier

  Evaluating Journals and Articles

Journal metrics & rankings are imperfect, but frequently used to gage the quality of research studies.  The following tools publish journal level metrics such as impact factor, immediacy index,&  H Index to name a few.  For definitions and keys to understanding these metrics use the help links.

SJR Scimago

JCR Journal Citation Reports

Cabell's Directory of Publishing Opportunities

Peer reviewed research articles need to be evaluated for quality by considering the research methods, data used and analysis provided.  Nonetheless metrics such as citation counts do suggest which papers are garnering attention.  The following business databases offer article level metrics.

Scopus

Google Scholar

Web of Science (Clarivate)


 Market & Industry Reports

Industry reports offer overviews of the state of an industry, identifying key competitors, suppliers, competitive environment, market size and segmentation, with discussion of the technological and regulatory environment. They frequently define jargon and point to trade associations and journals. Market research reports are similar to industry reports but typically include more information about consumer preferences and market trends and less broad economic and operational data.

  D&B Global Business Browser

  EMIS Intelligence (Emerging Markets Information Service)

  First Research Industry Profiles (ABI/Inform Collection - ProQuest)

  Gartner  Limitations on Use

  Global New Products Database (Mintel)  Limitations on Use

  IBISWorld

  MarketResearch.com Academic  Limitations on Use

  Mintel Reports  Limitations on Use

  NetAdvantage (Standard & Poor's Capital IQ)

  Passport (Euromonitor International)  Limitations on Use

  Plunkett's Industry Almanacs

  Sports Market Analytics

  Statista

 Consumer Research

Consumer research involves uncovering the demographic and behavioral or psychographic profile of the target consumer. The Census, surveys, studies and statistics inform consumer research.

  American FactFinder

  BLS Time Use Survey

  Consumer Expenditure Survey

  Data-Planet (Sage)

  ESRI Business Analyst Online

  Gallup Polling

  ICPSR (Inter-University Consortium for Political and Social Research, Institute for Social Research, University of Michigan)

  Pew Research Center

  PsycINFO (ProQuest)

  ReferenceUSA

  Roper Center for Public Opinion Research (iPOLL)

  Simmons OneView  Limitations on Use

  Social Explorer

 Competitors

Competitor research can be done on the brand or company level. The databases listed below offer company profiles. To do thorought competitor research search business news via ABI Inform or Business Source Premier or NexisUni and visit company web sites.

  CrunchBase

  D&B Global Business Browser

  EMIS Intelligence (Emerging Markets Information Service)

  Euromonitor (Passport)  Limitations on Use

  MarketLine Company Profiles (EBSCO)

  Mergent Online

  Morningstar Investment Research Center

  NetAdvantage (Standard & Poor's Capital IQ)

  Nexis Uni  Limitations on Use

  ReferenceUSA

 Advertising

Ad$pender (Kantar Media)
Creates custom reports on advertising expenditures across twelve media channels including TV, cable, magazines, newspapers, radio, and outdoor and internet displays on the level of industries, categories, brands, products, and advertisers going back to 2007.

Advertising Age Datacenter (AdAge)
Features news, reports, and statistics about the advertising industry.
For off campus access follow these instructions.

Direct Marketing Association Statistical Fact Book
Facts and benchmarks on marketing practices and returns.

eMarketer
Offers data and reports related to digital marketing. Topics include advertising spending, digital marketing, social media, media usage, e-commerce, email marketing, and device usage. Coverage is global.

Interactive Advertising Bureau
Advocacy organization for online advertising.

Media Planning and Buying Calculators (SRDS)
Includes a calculator for "cost per thousand", current exchange rates, brand development index, and others.

Outdoor Advertising Association of America
Advocacy organization for outdoor advertising such as billboards.

Publishers Information Bureau
Advocacy organization for print publications that take advertising.

Video Advertising Bureau
Advocacy organization for broadcast and cable providers supported by advertising.

 Market Size & Share

Market research and industry reports typically include market size, segmentation and share data. Passport Euromonitor is a best bet for consumer categories. IBISWorld always includes market size and segmentation, but not share, across a much wider range of industries. The sources listed below aggregate market size and share data from a variety of trade and research publications

  Business Ranking Annual

  Market Share Reporter

  Statista

 Dictionaries/Encyclopedias/Directories