Falvey Library Catalog
We have many books related to marketing, consumer psychology and advertising. Use the online filter to get ebooks.

  WorldCat (FirstSearch)
Presents a combined catalog of the catalogs of more than 10,000 libraries worldwide. WorldCat Step-by-Step is a self-paced interactive tutorial for students new to this resource.

 Research Articles & News

  ABI/INFORM Collection (ProQuest)

  Advertising Age Datacenter (AdAge)  Access Instructions

  Business Abstracts with Full Text (EBSCO)

  Business Source Premier (EBSCO)

  Google Scholar

  Nexis Uni  Limitations on Use

  PsycINFO (ProQuest)  Tutorial



  HSTalks: The Business & Management Collection

  LinkedIn Learning

  O'Reilly for Higher Education  Tutorial  Access Instructions

Creating Citations

Academic integrity guidelines mandate the attribution of sources used in written work.  Commonly scholarly academic writers use the  American Psychological Association (APA) Style. The complete APA Style Manual is not available online, but you can link to reliable aids listed below.

The citation management softwares listed below help you generate and organize references, but are not foolproff.   ABI Inform & Business Source Premier have handy citation generation tools, but you should check their accuracy too.


  Citing Business Sources Using APA 7th

  Purdue OWL: APA

Free Citation management tool supported by the Library

  Evaluating Journals and Articles

Journal metrics & rankings are imperfect, but frequently used to gage the quality of research studies.  The following tools publish journal level metrics such as impact factor, immediacy index,&  H Index to name a few.  For definitions and keys to understanding these metrics use the help links.

SJR Scimago

JCR Journal Citation Reports

Cabell's Directory of Publishing Opportunities

Peer reviewed research articles need to be evaluated for quality by considering the research methods, data used and analysis provided.  Nonetheless metrics such as citation counts do suggest which papers are garnering attention.  The following business databases offer article level metrics.


Google Scholar

Web of Science (Clarivate)

 Market & Industry Reports

Industry reports offer overviews of the state of an industry, identifying key competitors, suppliers, competitive environment, market size and segmentation, with discussion of the technological and regulatory environment. They frequently define jargon and point to trade associations and journals. Market research reports are similar to industry reports but typically include more information about consumer preferences and market trends and less broad economic and operational data.

  D&B Hoovers

  EMIS Intelligence (Emerging Markets Information Service)

  First Research Industry Profiles (ABI/INFORM Collection - ProQuest)

  Gartner  Limitations on Use

  IBISWorld Academic  Limitations on Use

  Mintel Insights & Analytics  Limitations on Use

  NetAdvantage (Standard & Poor's Capital IQ)

  Passport (Euromonitor International)  Limitations on Use

  Pitchbook  Limitations on Use  Access Instructions

  Plunkett's Industry Almanacs



 Consumer Research

Consumer research involves uncovering the demographic and behavioral or psychographic profile of the target consumer. The Census, surveys, studies and statistics inform consumer research.

  American FactFinder

  BLS Time Use Survey

  Consumer Expenditure Survey

  ESRI Business Analyst Online  Tutorial  Access Instructions

  Gallup Polling

  ICPSR (Inter-University Consortium for Political and Social Research, Institute for Social Research, University of Michigan)  Access Instructions

  Pew Research Center

  PsycINFO (ProQuest)  Tutorial

  Roper Center for Public Opinion Research (iPOLL)  Tutorial  Access Instructions

  Social Explorer


Competitor research can be done on the brand or company level. The databases listed below offer company profiles. To do thorought competitor research search business news via ABI Inform or Business Source Premier or NexisUni and visit company web sites.


  D&B Hoovers

  EMIS Intelligence (Emerging Markets Information Service)

  MarketLine Company Profiles (EBSCO)

  Mergent Online  Limitations on Use

  Morningstar Investing Center

  NetAdvantage (Standard & Poor's Capital IQ)

  Nexis Uni  Limitations on Use

  Passport (Euromonitor International)  Limitations on Use

  Pitchbook  Limitations on Use  Access Instructions


Advertising Insights (Kantar Media)
Creates custom reports on advertising expenditures across media channels including TV, magazines, newspapers, radio, outdoor and internet displays on the level of industries, categories, brands, products, and advertisers going back to 2017. Formerly known as Ad$pender.

Advertising Age Datacenter (AdAge)  Access Instructions
Features news, reports, and statistics about the advertising industry.

Direct Marketing Association Statistical Fact Book
Facts and benchmarks on marketing practices and returns.

Offers data and reports related to digital marketing. Topics include advertising spending, digital marketing, social media, media usage, e-commerce, email marketing, and device usage. Coverage is global.

Interactive Advertising Bureau
Advocacy organization for online advertising.

Outdoor Advertising Association of America
Advocacy organization for outdoor advertising such as billboards.

Publishers Information Bureau
Advocacy organization for print publications that take advertising.

Video Advertising Bureau
Advocacy organization for broadcast and cable providers supported by advertising.

 Market Size & Share

Market research and industry reports typically include market size, segmentation and share data. Passport Euromonitor is a best bet for consumer categories. IBISWorld always includes market size and segmentation, but not share, across a much wider range of industries. The sources listed below aggregate market size and share data from a variety of trade and research publications

  Business Ranking Annual

  Market Share Reporter

  Passport (Euromonitor International)  Limitations on Use