Books

  Falvey Library Catalog
We have many ebooks related to marketing, consumer psychology and advertising.
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  WorldCat (FirstSearch)
Presents a combined catalog of the catalogs of more than 10,000 libraries worldwide. WorldCat Step-by-Step is a self-paced interactive tutorial for students new to this resource.
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 Research Articles & News

  WARC
Scholarly studies on marketing and advertising, practice oriented pieces and case studies
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  ABI/INFORM Complete (ProQuest)
Scholarly journals and business news
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  Advertising Age Datacenter (AdAge)
Features news, reports, and statistics about the advertising industry.
For off campus access follow these instructions.
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  Business Abstracts with Full Text (EBSCO)
Contains business magazines and scholarly journals.
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  Business Source Premier (EBSCO)
Offers business news and scholarly articles.
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  Communication & Mass Media Complete (EBSCO)
Scholarly articles
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  Communication Abstracts (EBSCO)
Abstracts scholarly articles about communication topics
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  Google Scholar
Google Scholar provides a simple way to broadly search for scholarly literature across many disciplines. Scholar search tips
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  Nexis Uni  Limitations on Use
Nexis Uni offers business news. LexisNexis online services and the materials contained therein are under copyright by LexisNexis. All rights reserved. No part of these Services may be used except for research purposes, and the Services may not be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the LexisNexis Academic Library Solutions. Materials retrieved from the Services may not be duplicated in hard copy or machine-readable form without the prior written authorization of LexisNexis Academic & Library Solutions, except that limited reproduction of output is permitted solely for individual use by the Authorized User or internal distribution within the Subscribing Institution in accordance with the terms of this Agreement unless further limited or prohibited by the Copyright Act of 1976. Under no circumstances may the Materials or any portion thereof be used to create derivative products or services.
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  PsycINFO (ProQuest)
Scholarly articles on consumer behavior & psychology.
Practice advanced search features with the interactive PsycINFO Tutorial.
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Creating Citations

Academic integrity guidelines mandate the attribution of sources used in written work.  Commonly scholarly academic writers use the  American Psychological Association (APA) Style. The complete APA Style Manual is not available online, but you can link to reliable aids listed below.

The citation management softwares listed below help you generate and organize references, but are not a ABI Inform or Business Source Premier have handy citation generation tools, but you should check their accuracy too.

  APA Style Guide to Electronic References
How to cite electronic references according to APA 6th Style.

  Purdue OWL: APA

  Zotero
Free Citation management tool supported by the Library

  Mendeley
Free citation management owned by Elsevier

  Evaluating Journals and Articles

Journal metrics & rankings are imperfect but frequently used ways to gage the quality of research studies.  The following tools publish journal level metrics such as impact factor, immediacy index,&  H Index to name a few.  For definitions and keys to understanding these metrics use the help links.

SJR Scimago

JCR Journal Citation Reports

Cabell's Directory of Publishing Opportunities

Peer reviewed research articles need to be evaluated for quality by considering the research methods, data used and analysis provided.  Nonetheless metrics such as citation counts do suggest which papers are garnering attention.  The following business databases offer article level metrics.

Scopus

Google Scholar

Web of Science (Clarivate)


 Market Reports

  Gartner  Limitations on Use
Gartner offers market statistics and forecasts for hardware, software, communications, IT services and semiconductors. Subscription courtesy of Villanova UNIT. Authorized users (on and off campus) limited to current Villanova students, faculty and staff.
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  Passport (Euromonitor International)  Limitations on Use
Authorized users (on and off campus) limited to current Villanova students, faculty and staff. Use for research or private study for academic purposes only.
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  Global New Products Database (Mintel)  Limitations on Use
Authorized users (on and off campus) limited to current Villanova students, faculty and staff.
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  MarketResearch.com Academic  Limitations on Use
Provides marketing reports for many industries and demographic reports on a variety of age groups. Licensed for academic uses only.
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  Mintel Reports  Limitations on Use
Authorized users (on and off campus) limited to current Villanova students, faculty and staff.
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  Sports Market Analytics
Offers statistics, articles, and reports on sporting goods, participation, fans, media, and facilities. Formerly known as Sports Business Research Network.
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  eMarketer
Offers data and reports related to digital marketing. Topics include advertising spending, digital marketing, social media, media usage, e-commerce, email marketing, and device usage. Coverage is global.
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 Demographics & Psychographics

  American FactFinder
American FactFinder is a web site used to distribute data collected by the United States Census Bureau.

  BLS Time Use Survey
The American Time Use Survey measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

  Consumer Expenditure Survey
Use this data collected by the U.S. Bureau of Census and to find out who spends how much on what.

  Data-Planet (Sage)
Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges and international organizations.

  ESRI Business Analyst Online
Business, consumer and marketplace geographic analysis tool.Access courtesy of the Department of Geography & the Environment. For username & password contact linda.hauck@villanova.edu.Look for an email from ArcGIS Notification to confirm the invitation (check your junk folder as it may land there). Account administration may take up to 3 days.

  Gallup Polling
Public opinion polls

  ICPSR (Inter-University Consortium for Political and Social Research, Institute for Social Research, University of Michigan)
Inter-university Consortium for Political and Social Research (ICPSR) offers time series and other types of aggregate data derived from surveys, censuses and administrative records. Click here for searching tips.

  Pew Research Center
The Pew Research Center is a nonpartisan \"fact tank\" that provides information on the issues, attitudes and trends shaping America and the world.

  ReferenceUSA
Includes household & lifestyle data. Can be used to create mailing lists.

  Roper Center for Public Opinion Research (iPOLL)
The Roper Center collects, preserves, and disseminates public opinion data

  Social Explorer
Create maps and download tables of U.S. Census & American Community Survey data from 1790 through the most recent available data. Social Explorer also offers access to a variety of other data sets, including U.S. election, health, crime, religion, & environmental data.

 Advertising

Ad$pender (Kantar Media)
Creates custom reports on advertising expenditures across twelve media channels including TV, cable, magazines, newspapers, radio, and outdoor and internet displays on the level of industries, categories, brands, products, and advertisers going back to 2007.

Advertising Age Datacenter (AdAge)
Features news, reports, and statistics about the advertising industry.
For off campus access follow these instructions.

Direct Marketing Association Statistical Fact Book
Facts and benchmarks on marketing practices and returns.

Interactive Advertising Bureau
Advocacy organization for online advertising.

Media Planning and Buying Calculators (SRDS)
Includes a calculator for "cost per thousand", current exchange rates, brand development index, and others.

Outdoor Advertising Association of America
Advocacy organization for outdoor advertising such as billboards.

Publishers Information Bureau
Advocacy organization for print publications that take advertising.

Video Advertising Bureau
Advocacy organization for broadcast and cable providers supported by advertising.

 Advertising

Ad$pender (Kantar Media)
Creates custom reports on advertising expenditures across twelve media channels including TV, cable, magazines, newspapers, radio, and outdoor and internet displays on the level of industries, categories, brands, products, and advertisers going back to 2007.

Advertising Age Datacenter (AdAge)
Features news, reports, and statistics about the advertising industry.
For off campus access follow these instructions.

Direct Marketing Association Statistical Fact Book
Facts and benchmarks on marketing practices and returns.

Interactive Advertising Bureau
Advocacy organization for online advertising.

Media Planning and Buying Calculators (SRDS)
Includes a calculator for "cost per thousand", current exchange rates, brand development index, and others.

Outdoor Advertising Association of America
Advocacy organization for outdoor advertising such as billboards.

Publishers Information Bureau
Advocacy organization for print publications that take advertising.

Video Advertising Bureau
Advocacy organization for broadcast and cable providers supported by advertising.

 Statistics & Data

  Ad$pender (Kantar Media)

  Advertising Age Datacenter (AdAge)

  American FactFinder

  BLS Time Use Survey

  Consumer Expenditure Survey

  Data-Planet (Sage)

  Direct Marketing Association Statistical Fact Book

  ESRI Business Analyst Online

  Economist Intelligence Unit

  Passport (Euromonitor International)  Limitations on Use

  Roper Center for Public Opinion Research (iPOLL)

  Social Explorer

  Statistical Insight (ProQuest)

  WARC

 Dictionaries/Encyclopedias/Directories