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MRI University Internet Reporter

  MRI University Internet Reporter

MRI+ University Internet Reporter

Gfk MRI conducts national consumer surveys gathering data on buying and media consumption habits.  Their data can be used to do competitive analyses of brands, pinpoint the demographic and media habits by product use or lifestyle behaviors, or identify the media consumption patterns of demographic groups.

Media Mark Research has produced a nice print guide to searching and interpreting MRI+ results.  The brief videos below cover similar ground.

MRI Reporter Login

MRI Product Search

MRI Media (Demographic) Search

MRI Results

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222


Last Modified: 2017-07-27 10:10:35