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Polling information

This guide is suggested for students seeking textual, graphical or dataset survey information about polling and organizations supporting quality in public opinion research.


Polling the Nations
The database includes 12,000 surveys and 250,000 questions on more than 3,500 topics. Scope is international, from the United States, to more than 60 other countries.  Supports searches by topic, full-text, geographic, date range, organization responsible for the survey and other demographics.  survey questions retrieved can be exported and sent to email and graphed.

Roper Center for Public Opinion Research (IPoll Databank)
  The Roper Center has a large archive of public opinion information. It contains nearly 500,000 questions and responses from national public opinion surveys going back to 1935. Among the many survey sources are Gallup, Harris, New York Times, Wall Street Journal, ABC, CBS, CNN and NBC. The archive includes full datasets required to conduct bivariate and multivariate analyses using RoperExpress. Registration is required at some site areas.
Roper IPoll basic search tutorial

ICPSR (Inter-university Consortium for Political and Social Research)
ICPSR maintains a data archive of more than 500,000 files of research in the social sciences. It hosts 16 specialized collections of data in education, aging, criminal justice, substance abuse, terrorism, and other fields. The data holdings contain some 6,000 studies and 450,000 files that cover a wide range of social science areas such as population, economics, education, health, social and political behavior, social and political attitudes, history, crime, aging, and substance abuse.  Thematic collections include demographic and census data, voting behavior: the 2008 election, race and ethnicity and terrorism.

E-Marketer is an international aggregator of data and reports on digital marketing from over 4000 sources. Access reports, data and news about media usage, social media, mobile, digital advertising, e-commerce, e-mail marketing, and search across a wide range of industries.


Selected journals

- Journal of Survey Statistics and Methodology

- Public opinion quarterly

- Survey Practice


Freely available resources

National Council on Public Polls (NCPP) -The National Council on Public Polls (NCPP) is an association of polling organizations established in 1969. Its mission is to set the highest professional standards for public opinion pollsters, and to advance the understanding, among politicians, the media and general public, of how polls are conducted and how to interpret poll results.

PollingReport.com - Reported to be a nonpartisan resource on trends in American public opinion

PollingReport.com blogspot  -- Public opinion headlines and highlights from PollingReport.com

Pew Research Center
The Pew Research Center is a non-profit, tax-exempt corporation The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It does so by conducting public opinion polling and social science research; by analyzing news coverage; and by holding forums and briefings. It does not take positions on policy issues. The Center's work is carried out by seven projects: Pew Research Center for the People & the Press, Pew Research Center's Project for Excellence in Journalism, Pew Internet & American Life Project, Pew Forum on Religion & Public Life, Pew Hispanic Center, Pew Global Attitudes Project and the Pew Social & Demographic Trends Project.

Despite its diversified business offerings, the company is still most famous for its Gallup Poll surveys. The company was founded in 1935 by Dr. George Gallup, a pioneer in the science of polling.  More than a pollster, Gallup draws from its research and behavioral studies to offer consulting services related to performance management. Other specialties include branding, marketing, and recruiting. The company delivers its services on the Web, through its Gallup University campuses, and through more than 40 global offices. It draws customers from a variety of industries, including automotive, business services, health care, hospitality, manufacturing, and retail.

Harris Interactive – home of the Harris Poll, contains access to the Harris VaultTM archive, – dating back to The Harris Poll’s inception in 1963 and spanning a wide array of social issues.

Five Thirty Eight - Blog and polling website that takes its name from the number of electors in the United States electoral college. Includes datalab and interactives features along with politics, economics, science, life and sports posts.

The Center for Information & Research on Civic Learning and Engagement (CIRCLE) - Based at the Jonathan M. Tisch College of Citizenship and Public Service at Tufts University, CIRCLE conducts research on the civic and political engagement of young Americans.

Pollster.com – purports to include all publicly available polls that claim to provide representative samples of the population or electorate. This includes partisan polls and those sponsored by particular campaigns. In addition, we use polls conducted using any mode (live interviewer, IVR or automated, and internet panel).

Quinnipiac University Polling Institute - The independent Quinnipiac University Poll regularly surveys residents in Connecticut, Florida, New York, New Jersey, Ohio, Pennsylvania and nationwide about political races, state and national elections, and issues of public concern, such as schools, taxes, transportation, municipal services and the environment.  At the Quinnipiac University Polling Institute, student interviewers use a computer-assisted telephone interviewing system to collect data from statewide and national residents. For a typical public opinion survey, a randomly selected sample of about 1,000 registered voters age 18 and over is interviewed over five or six days.

Rasmussen Reports - Rasmussen Reports generates a daily cycle of news reports based on original survey results and what we refer to as Media Meters. The results, posted on www.rasmussenreports.com, track the political world, current events, consumer confidence, business topics and the president’s job approval ratings daily.  Rasmussen Reports is an electronic media company specializing in the collection, publication and distribution of public opinion polling information. The company was founded by Scott Rasmussen in October 2003.

RealClearPolitics - election related polls, includes presidential, senate, house & governor

Washington Post Polling - New polls, polling analysis and poll information from the Post.

ABC News polls - public opinion polling, analysis and consulting services to ABC News through Langer Research Associates
http://abcnews.go.com/PollingUnit/PollingArchives/ - ABC News polling archives back to 1999

CNN Polling Center - displays data from polling organizations that use CNN-approved polling methodology as well as some that do not.

National Journal Online - the NationalJournal.com reports a number of polls, including a presidential campaign tracker, Congressional Connection Poll, conducted with the Pew Research Center and Hotline Senate races and rankings.

American National Election Studies - data on voting, public opinion, and political participation to serve the research needs of social scientists, teachers, students, policy makers and journalists who want to better understand the theoretical and empirical foundations of national election outcomes. Includes  a guide to public opinion, a reference library, links to other election studies around the world and downloadable time series data.

Princeton Election Commission - blog referring to itself as "a final draft of electoral history."  This blog’s mission is to provide informed analysis of US national elections by members of the Princeton academic community.

Franklin & Marshall College - Center for Opinion Research - Includes Pennsylvania, Philadelphia and national polls. The Center is a resource for those seeking objective information about the major issues and problems facing the Commonwealth of Pennsylvania and its citizens.

Lincoln Institute of Public Opinion Research, Inc. - a Harrisburg-based non-profit, educational foundation

World Public Opinion.org - WorldPublicOpinion.org is an international collaborative project whose aim is to give voice to public opinion around the world on international issues.  The WorldPublicOpinion.org network is a consortium of research centers studying public opinion on international issues in their respective countries.  WorldPublicOpinion.org was initiated by and is managed by the Program on International Policy Attitudes at the University of Maryland. 

Zogby International - a U.S. market research, opinion polling firm founded in 1984 by John Zogby, the company polls and consults for a wide spectrum of business media, government, and political groups, and conducts public opinion research in more than 70 countries.

Research!America (an alliance for discoveries in health) - Each year, Research!America publishes America Speaks, a summary of their most recent poll data.

World Values Survey (WVS) - A global network of international social scientists and scholars studying changing human beliefs and values and their impact on social and political life using a common questionnaire for surveys conducted in almost 100 countries in a cross-national, time series investigation.

Related data:

CQ Electronic Library (CQ Press) – particularly CQ Weekly and CQ Voting & Elections Collection
Business Source Premier (EBSCO) – includes Gallup poll briefings and reports

Related Books:

America Votes series – elections returns by state, search in library catalog,
call number JK1967 .A8, latest vol. in Reference, included online in CQ Voting & Elections Collection

America at the Polls -  a handbook of a American presidential election statistics, search in library catalog, call number JK524 .M33 2001, latest vol. in Reference, included online in CQ Voting & Elections Collection



American Association for Public Opinion Research (AAPOR) - Founded in 1947, AAPOR is a professional organization dedicated to advancing the science and practice of survey and opinion research to give people a voice in the decisions that affect their daily lives.

Council of American Survey Research Organizations (CASRO) - Founded in 1975, the Council of American Survey Research Organizations (CASRO) represents over 300 companies and market research operations in the United States and abroad.

National Council on Public Polls - An association of polling organizations established in 1969 to set professional standards for public opinion pollsters and advance the understanding, among politicians, the media and general public, of how polls are conducted and how to interpret poll results. NCPP also sponsors seminars, workshops and press conferences in Washington and New York to promote better understanding and reporting of public opinion polls.

World Association for Public Opinion Research (WAPOR) - “in each country of the world the right to conduct and publish scientific research on what the people and its groups think and how this thinking is influenced by various factors, b) “the knowledge and application of scientific methods in this objective,” c) “the development and publication of public opinion research worldwide,” and d) “international cooperation and exchange among academic and commercial researchers, journalists and political actors, as well as between the representatives of the different scientific disciplines.”


Articles for further consideration :

Gallup explains what went wrong in 2012 (2013)

The Poll Quants [quantitatives] Won the Election (2012)

Data-driven politics (2012)

Poll Methodology is Key to Accuracy (2010)

How Did The Polls Do? (Nov. 2010)


mstein Merrill Stein
Geography / Psychology / Education / Public Admin. / Naval Science
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 221


Last Modified: Wednesday, January 13th, 2016